Save the Date for Rainmaker 2018March 5-7

Rainmaker

The Sales Engagement Conference

Thank You For Making Rainmaker17 Such a Success!

A Sales Engagement Experience for Sales, Marketing, Leadership, and Account-based.


The Conference for Modern Sales

Why should you attend Rainmaker 2017?

Rainmaker is the Sales Engagement Conference for modern sales leaders. A three day, exclusive invitation to gain modern sales insight from the best thought leaders in the industry, and foster relationships that will help your business thrive for years to come.

Modern sales teams need more than the right technology. They need the right knowledge, the right connections, and the drive to succeed. Rainmaker provides attendees with each of these in spades. You won't leave the same sales professional you were when you arrived.

Buy Tickets
3

days

45

speakers

700

sales leaders

20

breakout sessions

Sessions

View Video Recaps and Decks for Your Favorite Sessions

10:00am - 11:00am
(View) End User Training/Building on Cadence Basics and Best Practices

This session is geared more to the novice user. It will cover template creation best practices, creating effective steps, partnership overview to help become more personal. Managing your content and people in a cadence and new features to add flexibility in your day.

Ginger Knighton, Training Manager, SalesLoft
11:00am - 12:30pm
(View) Diving Deep into Salesforce, Company Settings and Integrations

In this session, we’ll take a close look at maximizing the effectiveness of your Salesforce configuration, implementing automation rules to increase efficiency, configuring SalesLoft to support an account-based process and making the most of other key team features.

Constance-Marie James, Training Manager, SalesLoft
1:30pm - 2:30pm
(View) Client Teach-Back with IO Education

This session is a behind the scenes look from a current customer who uses the SalesLoft platform to create quarterly action plans as well as coaching and motivating his team using SalesLoft analytics. Jason will also share how he uses SalesLoft to meet his company’s specific workflow process.

Jason Smith, Director of Sales Development, IO Education
2:30pm - 3:30pm
(View) Sales Coaching

Learn how to discover and build on your rep’s strengths and take their sales development efficacy to the next level through intentional and effective sales coaching with SalesLoft’s own SDR Manager.

Chuck Jones, Manager of Sales Development, SalesLoft
11:20am - 12:00pm
(View Recording) Thinking Big: Building and Running a Global Sales Organization from the Ground Up

This speaking session will cover building and running a global sales organization from the ground up.

Ralph Barsi
1:00pm - 1:30pm
(View Recording) Scaling Sales: Opportunities and Pitfalls in the Journey from Team to Organization

This panel session will highlight the differences between a “sales team” and a “sales organization.” This simplistic concept is intended to help illustrate that a sales team, like any other functional team, becomes more mature as it grows and its needs change.

Moderator: Richard Harris
Speakers: Derek Grant, Marc Jacobs, Jason Smith
1:40pm - 2:15pm
(View Recording) Too Much Sauce: Rethinking Email in a Personalized World

One of the challenges sales development teams face today is personalizing and humanizing communication with their prospects. This panel session should cover what personalization means to each panelist.

Moderator: Katie Rogers
Speakers: Jason Scheckner, Robert Lopez, Dan Michael
2:25pm - 2:50pm
(View Recording) From Player to Coach: Things I Wish I Knew Going From Rep to Manager

This panel discussion will cover how to be a successful rep from both the individual contributor and coach/manager perspective.

Moderator: Chuck Jones
Speaker: Jack Veronin,Chris Flores, Morgan Ingram
3:25pm - 4:10pm
(View Recording) Using product data to qualify leads

Following up with Marketing Qualified Leads (MQLs) can seriously suck sometimes especially when we only play the numbers game -- trying to drive as many names as possible. The problem is that we follow up with leads whose behavior doesn’t necessarily indicate interest in your product.

Emmanuelle Skala
4:20pm - 4:50pm
(View Recording) What Changes When Marketing and Sales Are Truly Aligned

Even modern sales organizations struggle with sales and marketing alignment, but there are processes and methods that can be developed in order to bring these two critical revenue functions closer together.

Moderator: Sean Kester
Speakers: Bill Hoppin, Chad Burmeister, Randy Frisch, Zach Barney
11:20am - 12:00pm
(View Recording) Building a Modern Sales Operations & Sales Productivity Organization

This speaking session will cover the topic of sales operations and sales productivity tools. State of the union. Then, now, and future

Doug Landis
1:00pm - 1:30pm
(View Recording) The SLA: How World-Class Organizations Get Everyone in Revenue on the Same Page

This panel session will highlight the emergence of sales operations as a critical factor in building a truly modern sales organization. One of the critical contributions that sales operations typically leads is the development of “Service Level Agreements” between sales development, sales and marketing.

Moderator: Don Otvos
Speakers: Lindsey Nelson, Dennis Dube, David Dulany
1:40pm - 2:15pm
(View Recording) Not Just Numbers: How to Tell If Sales Operations Is Working for Your Organization

This panel session will tackle how to analyze a sales process, create and socialize metric definitions, establish benchmarks and develop metrics that gauge a sales operations team’s effectiveness.

Moderator: Doug Landis
Erin Bush, Dan Grossberg, and Jonathan A. Carlson, Judd Robins
2:25pm - 2:55pm
(View Recording) Is Your Sales Organization Enterprise Ready? Here's How to Tell

This speaking session will cover how to develop a sales process capable of driving new revenue at large, enterprise organizations.

Jodi Maxson
4:20pm - 4:50pm
(View Recording) The Modern Customer Acquisition Engine: What to Look for Under the Hood

From managing and integrating sales and marketing technology stacks, to building processes that truly unlock the potential of the company revenue function as a whole, the engine has many moving parts. This panel session will cover the most essential components of a modern customer acquisition engine.

Moderator: Aly Merritt
Speakers: Deb Berman, Alea Homison, Tracy Zirbel, Torri Moss
11:20am - 12:00pm
(View Recording) Account-Based Engagement and the Escape from Automation

This speaking session will cover the topic of account-based engagement, including both marketing and sales.

Craig Rosenberg
1:00pm - 1:30pm
(View Recording) Market Segmentation: The First Step to Going Account-Based

This panel session will discuss an often overlooked but first, critical step to developing an account-based engagement program: segmenting the markets you are currently in.

Moderator: Eric Martin
Speakers: Devon McDonald, David Greenberger, Lee Nagel
1:40pm - 2:15pm
(View Recording) Account Selection: The Secret Weapon for Sales and Marketing Alignment

The account selection process creates select lists of target accounts that sales and marketing agree to direct the majority of their resources to. This session will cover the full account selection process from beginning to end.

Moderator: Richard Harris
Speakers: Alex Cartagena, Andrew McGuire, Kristina McMillan
3:25pm - 4:10pm
(View Recording) Implementing personalization at scale within an Account-Based Model

This speaking session will cover how to implement account-based sales in your organization.

Steven Broudy
4:20pm - 4:50pm
(View Recording) Orchestration: The Nexus of Account-Based Strategy and Tactics

Account-based orchestration involves the standardization and coordination of sales, marketing and customer success activities in order to drive new revenue and growth in target accounts. This session will cover the components of a high level orchestration strategy as well as tactics for each revenue function that can help move opportunities through the funnel.

Moderator: Erin Bush
Speaker: Tonni Bennett, Nellie Aube, Jeff Gadway, Steven Bryerton
8:20am - 9:00am
(View Recording) The Missing Links Between Sales and Marketing

As Account Based Engagement (ABE) takes over, Sales and Marketing need to be aligned more than ever but they seem to be getting further apart. In this session you’ll walk away with something you can actually do about it without investing in any more technologies or tools.

John Barrows
9:05am - 9:45am
(View Recording) Sales Conversations: Managing Consistency & Accountability as You Scale

In this talk Steve Richard will explore research and insights from hundreds of organizations on creating a culture of consistency and accountability taken from ‘The Ultimate Sales Coaching Playbook.’

Steve Richard
11:30am - 12:10am
(View Recording) The Art of Making Love

Grow your sales by having customers love your sales team.

Jacco Van Der Kooij

Speakers

Meet our modern sales leaders



John Doe

JOHN BARROWS

Owner j.barrows LLC

John Doe

JACCO VAN DER KOOIJ

Sales Architect, Storm Ventures

John Doe

DEVON McDONALD

Partner @ OpenView Venture Partners

Kyle Porter

Kyle Porter

SalesLoft, CEO and Co-founder

John Doe

CRAIG ROSENBERG

Co-Founder and Chief Analyst, TOPO

John Doe

STEVE RICHARD

Founder and CRO, ExecVision

John Doe

DOUG LANDIS

Growth Partner, Emergence Capital

John Doe

KRISTINA McMILLAN

Director of Research at TOPO Inc.

John Doe

Steven Broudy

Director, Inside Sales, Americas, Mulesoft

John Doe

Matt Amundson

VP Sales Development and Field Marketing, Everstring

Lindsey Nelson

Lindsey Nelson

CareerBuilder, Vice President Sales Productivity

John Doe

Emmanuelle Skala

VP Sales and Customer Success, Digital Ocean

John Doe

Ralph Barsi

Senior Director, Global Demand Center, ServiceNow

John Doe

Marc Jacobs

SVP Sales and Customer Success, CB Insights

Chad Burmeister

Chad Burmeister

Senior Director, WW Sales Development, RingCentral

David Greenberger

David Greenberger

Vice President of Sales and Brand Strategy, Splash

Dan Michael

Dan Michael

Director of Sales, Hortonworks

Andrew McGuire

Andrew McGuire

Duo, Director of Pipeline Strategy

Chris Flores

Chris Flores

Namely, Manager of Inside Sales

Morgan Ingram

Morgan Ingram

Terminus, Sales Development Team Lead

Katie Rogers

Katie Rogers

SalesLoft, VP of Customer Success

Jason

Jason Scheckner

Wayup, VP Sales

Robert Lopez

Robert Lopez

JustWorks, Vice President

Ginger Knighton

Ginger Knighton

SalesLoft, Training Manager

Tami McQueen

Tami McQueen

SalesLoft, Director of Marketing

Randy Frisch

Randy Frisch

Uberflip, Co-founder and COO

Tonni Bennett

Tonni Bennett

Terminus, VP of Sales

Zach Barney

Zach Barney

Teem, Director, Sales Development

Richard Harris

Richard Harris

Owner, The Harris Consulting Group

Tracy Zirbel

Tracy Zirbel

Cisco Meraki, Sales Systems Manager

Steven Bryerton

Steven Bryerton

DiscoverOrg, Vice President of Sales

Judd Robins

Judd Robins

TekStream Solutions, Executive Vice President, Sales

Jonathan Carlson

Jonathan Carlson

Ion Interactive, Sales Ops Manager

Lee Nagel

Lee Nagel

Izenda, VP Marketing

Jodi Maxson

Jodi Maxson

The Bridge Group, Inside Sales Strategy

Alea Homison

Alea Homison

GLG, VP, Sales Strategy

Nellie Aube

Nellie Aube

Sailthru, Director, Global Sales Dev

Brian Birkett

Brian Birkett

LeanData, Vice President Sales

David Dulany

David Dulany

Tenbound, Founder & CEO

Dan Grossberg

Dan Grossberg

Bluecore, Director, Sales Operations

Kevin O'Malley

Kevin O'Malley

SalesLoft, VP Marketing

Rob Forman

Rob Forman

SalesLoft, COO and Co-founder

Aly Merritt

Aly Merritt

SalesLoft, Product Manager

Butler Raines

Butler Raines

SalesLoft, Head of Product

Sean Kester

Sean Kester

SalesLoft, VP Product Marketing

Derek Grant

Derek Grant

SalesLoft, VP Commercial Sales

Jason Smith

Jason Smith

IO Education, Director of Sales Development

Dennis Dube

Dennis Dube

YP Marketing Solutions, VP Sales Transformation

Alex Cartagena

Alex Cartagena

WhiteHat Security, Sr. Director of Sales and Global Sales Development

Eric Martin

Eric Martin

SalesLoft, Director, Account-Based Marketing

Erin Bush

Erin Bush

SalesLoft, Director Sales Operations

Cindy Hancock

Cindy Hancock

SalesLoft, Sales Operations Systems Manager

Jack Veronin

Jack Veronin

EverString Sales Development Manager

Bill

Bill Hoppin

TalkIQ, EVP Sales and Marketing

Chuck Jones

Chuck Jones

SalesLoft, Manager, Sales Development

Amit Bendov

Amit Bendov

Gong.io, CEO and Co-founder

Don

Don Otvos

SalesLoft, Head of Solutions Engineering

Jeff Gadway

Jeff Gadway

Vidyard, Director of Product Marketing

Deb Berman

Deb Berman

Skaled, Principle

Victoria Moss

Victoria Moss

Greenhouse.io, Director Sales Operations

Ready for next year? We sure are!

Get your early bird tickets today!


Coverage

Hear what people had to say



"To say the least, Rainmaker 2017...was stellar. The SalesLoft team has once again outdone themselves with a quality conference someone ACTUALLY wants to attend."
"This past week, I was at SalesLoft Rainmaker 2017. What an AMAZING event. What they do to help the modern seller effectively engage the today’s buyer is transformative."
"We’ve returned from the conference with a load of insights from more than 45 speakers, leaving us refreshed and ready to adjust the way we approach selling."
"This year’s Rainmaker conference was another runaway success, packed with insanely helpful sales development and engagement insights."

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FAQs


What is Rainmaker?

Rainmaker is the Sales Engagement Conference for modern sales leaders. A three day, exclusive invitation to gain modern sales insight from the best thought leaders in the industry, and foster relationships that will help your business thrive for years to come.

We are expecting close to 1,000 attendees in sales, marketing, and account-based.

Rainmaker will be held at The Loews Hotel in Atlanta Georgia. This upscale Midtown hotel is a 3-minute walk from MARTA, the Margaret Mitchell House and Museum, and 2 miles from the Georgia Aquarium.

Be part of the movement. Rainmaker offers multiple sponsorship opportunities for companies of all sizes. This is your chance to play a part.

Yes, we have negotiated a special nightly rate for Rainmaker attendees. Upon purchasing your ticket, you will receive an email confirmation with a link to book your hotel reservation in the SalesLoft room block.

Click "Register" on the upper right side of this page or below.

We'd love to have you share your expertise with other modern sales leaders. Please complete the form below and we'll be in touch shortly.

SalesLoft will allow refunds on full price tickets until January 31, 2017. If we do not have a written request by this date, tickets will not be refunded.

To apply a discount code to your order, choose your desired ticket type and quantity first. After doing that, click ‘Enter Promotion Code’ above ‘Order Now’.

Yes, you can transfer your ticket. To do so, email rainmaker@salesloft.com with the new attendee’s name, email, title, company, and phone number.

We make every effort to provide dietary restrictive options on the menus for our guests needing vegan, vegetarian, gluten free and lactose free items.