Where AI Won't Save You: Authentic Personalization In Outbound

25 June, 2026 | 12:00 - 14:30 GMT

Join us for the next Loft Labs event, an exclusive afternoon designed for sales professionals looking to elevate their prospecting and engagement strategies.

Moving from "spray and pray" to intentional outbound, you’ll discover how to create buyer-first emails that actually convert— without damaging your deliverability or your company’s reputation in the process. Before a single word is written, we’ll explore the work that separates elite sellers from the rest: deep pre-email research that goes beyond a quick LinkedIn glance and how to turn those insights into outbound that feels as though it could only have been written for one person, and one person alone.

Whether you’re an AE, AM, or sales professional looking to sharpen your outreach approach, you’ll leave with practical insights and actionable takeaways you can apply immediately.

You’ll walk away with immediately actionable advice on three of the most critical elements of effective outreach, including:

The Subject Line: The single most important part of their outreach. Sellers craft subject lines so specific and so unexpected that even the most guarded executive can't help but open them.
The Opening Line: No more "I hope this email finds you well."
Connecting the Dots: The art of seamlessly bridging genuine personal connection to a professional pitch without sounding salesy, robotic, or like AI wrote it.

12:00 PM - 12:30 PM

Arrival, Lunch & Early Networking

12:30 PM - 12:35 PM

Welcome & Opening Remarks

Joe Clarke, RVP, Sales- EMEA, Clari/Salesloft

12:35 PM - 1:05 PM

Personalisation Without the Guesswork

Kimberly Collins, SVP of Strategy and Product, #samsales

1:05 PM - 1:35 PM

Workshop: Putting Personalisation onto Play

Kimberly Collins, SVP of Strategy and Product, #samsales

1:35 PM - 1:40 PM

Coffee Break

1:40 PM - 2:00 PM

Fireside Q&A on All Things Cold Outreach

Open discussion, key takeaways, and audience Q&A.
Kimberly Collins, SVP of Strategy and Product, #samsales
Chris Russell, Strategic Account Leader at Salesloft/Clari

2:00 PM - 2:30 PM

Dessert, Coffee & Cadence Redlines with Kimberly

Kimberly will stay on after the event for live cadence reviews, giving attendees the opportunity to bring their outreach sequences and receive practical feedback and actionable recommendations.

Loft Labs Series