You’ll walk away with immediately actionable advice on three of the most critical elements of effective outreach, including:

  • The Subject Line: The single most important part of their outreach. Sellers craft subject lines so specific and so unexpected that even the most guarded executive can't help but open them.

  • The Opening Line: No more "I hope this email finds you well." 

  • Connecting the Dots: The art of seamlessly bridging genuine personal connection to a professional pitch without sounding salesy, robotic, or like AI wrote it.

Our Speakers

Kimberly Collins
Kimberly Collins
SVP of Strategy and Product, #Samsales
Joe Clarke
Joe Clarke
RVP, Sales- EMEA, Clari/Salesloft

Kimberly Collins is SVP of Strategy + Product at #samsales, specializing in modern prospecting, sales messaging, and outreach strategies. She is known for delivering practical insights that help sales teams drive stronger engagement and results.

Joe Clarke is a sales leader at Clari/Salesloft  with extensive experience helping teams drive revenue growth and scale high-performing sales organisations. He is known for his practical approach to leadership, go-to-market strategy, and helping teams build stronger, more effective customer engagement.

Agenda 

12:00 PM - 12:30 PM

Arrival, Lunch & Early Networking

12:30 PM - 12:35 PM

Welcome & Opening Remarks

Joe Clarke, RVP, Sales- EMEA, Clari/Salesloft

12:35 PM - 1:05 PM

Personalisation Without the Guesswork

Kimberly Collins, SVP of Strategy and Product, #Samsales
 

1:05 PM - 1:35 PM

Workshop: Putting Personalisation onto Play

Kimberly Collins, SVP of Strategy and Product, #Samsales

1:35 PM - 1:40 PM

Coffee Break

1:40 PM - 2:00 PM

Fireside Q&A on All Things Cold Outreach

Open discussion, key takeaways, and audience Q&A.

2:00 PM - 2:30 PM

Dessert, Coffee & Cadence Redlines with Kimberly

Kimberly will stay on after the event for live cadence reviews, giving attendees the opportunity to bring their outreach sequences and receive practical feedback and actionable recommendations.

Location

Time:
12:00 -14:30 GMT

Location:
HYLO London

103, 105 Bunhill Row, London, EC1Y 8L