What to expect?

The Converter's Playbook, is an exclusive, hands-on community event. This isn't a lecture; it's a collaborative CPD Accredited session to share the actionable strategies and AI-powered workflows that turn pipeline goals into reality.

You will leave this event with a tangible plan and new skills, , and a CPD Accredited Certificate of Learning. Specifically, you'll walk away with:

  • A Draft of Your New AI-Powered Playbook

You'll have a collection of proven, actionable plays that you and your peers have shared. These will leverage AI and signal-based selling to create and convert pipeline, focusing on cadences and messaging that truly work.

  • Hands-On Mastery of the Salesloft AI Toolkit

You'll gain practical experience with the tools that drive efficiency. This includes best practices for using the Salesloft AI agents like Person & Account Research Agents for deep personalisation, leveraging Ask Salesloft for instant answers, or activating buying signals with Plays from Custom CRM Objects.

  • Actionable Solutions to Your Toughest Challenges

Through peer-led discussions, you will get answers and new strategies for your specific forecasting and reporting challenges. You'll learn how to use Salesloft's tools to improve accuracy and generate reports that provide genuinely actionable insights for your team.

Leave not with theories, but with the first draft of your new, AI-powered playbook for building a pipeline that converts.

Welcome & Arrivals

with SVP EMEA Sales @ Salesloft

Steve is a highly accomplished sales leader with decades of experience driving growth in both global enterprise and high-growth technology companies.

Having held senior sales leadership roles at giants like ServiceNow and Salesforce, and at innovative companies like Gelato and Pega, he possesses a unique ability to build and scale world-class sales organisations.

Steve has consistently been at the forefront of major technology shifts, from the rise of mobility and systems of action to the current era of Agentic AI. As a UK Chartered Accountant, he brings a rare combination of commercial and financial expertise to his leadership. Beyond his corporate success, Steve is recognised as an advocate for global peace and non-violence, serving as a Board Advisor to the non-profit organisation Peace One Day.

Our keynote speaker

Julie Holmes
International keynote speaker & sales tech strategist helping sales pros turn cutting-edge tools into closing power
Smarter HQ
Julie Holmes is an international keynote speaker, tech founder, and innovation expert who helps sales professionals harness the power of emerging technology to work smarter, sell faster, and stand out from the competition.

A seasoned Tech Strategist, she guides audiences in leveraging technology effectively to give them the edge in competitive sales environments. With a career spanning corporate leadership, product development, and entrepreneurship, Julie blends real-world experience with practical strategies that can be applied immediately.

Known for her engaging, no-nonsense style, she equips audiences with tools, techniques, and fresh perspectives to drive results in today’s fast-changing sales landscape.

Our panelists

Who should join?

The entire community of EMEA revenue and sales professionals, from AEs to C-suite leaders, who are ready to stop chasing pipe dreams and build an actionable, AI-powered playbook that converts.

Agenda 

3:45 PM - 4:00 PM

Welcome & Arrivals

Introduction by Steve Harding, SVP EMEA Sales

4:00 PM - 5:30 PM

Keynote: Julie Holmes

5:30 PM - 6:15 PM

The pipeline reality panel

Presented by: Luke Richards

6:15 PM - 6:30 PM

Think-Pair-Share session

6:30 PM - 7:30 PM

Food & Networking

Location

Time:
16:00 AM - 19:00 PM BST

Location:
HYLO London

103, 105 Bunhill Row, London, EC1Y 8L